Nowadays there are a bunch of these SDK's: Titanium Appcelerator, Phonegap (free, opensource), Rhodes, Alchemo you name it. They all promise a bright new world. However, the common problem with all of these SDK is that
1) you get very dependent on the SDK and their bugs (especially a concern if its not open source
2) you cannot use the newest features of the platform and have to wait for the SDK to catch up with their dev.
3) Most of these SDK's are in their infancy still. you have to deal with an additional layer of bugs
So I guess it really depends on your project. I would never use it for a strategic product or an app that couldn't be coded in Objective C within a few weeks.
That said these SDK certainly have their place. For example if you code in C++ for Symbian anyways, to go for Airplay is less of a decision, than when you code for J2ME for example.
Regarding J2ME: Nowadays there is LWUIT which enables you to write very compelling apps for a mirrad of devices in Java. So if you just want to target Symbian, Blackberry and Windows Mobile you might just as well take the well-known road of J2ME, without having the need to certify your program, which you would for a SYS Symbian file...
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