Advice for Microsoft’s new CEO: Go All-in with Apps

[James Bott]

Good article on Linkedin today:

Advice for Microsoft’s new CEO: Go All-in with Apps

[modicr]

Correct link:
http://www.linkedin.com/today/post/article/20130905001513-24171-advice-for-microsoft-s-new-ceo-go-all-in-with-apps

BTW, here is another interesting article:
http://www.theregister.co.uk/2013/09/05 ... llflowers/

This is where ISVs will find themselves temporarily stranded between the old world of desktop .exe install and the new world of apps: Side-load license keys only come in packs of 100, and they're not transferrable.

An ISV selling half a dozen licences at a time therefore can't buy a bunch of side-load licences and on-sell them, or even give them away for free, for client installations.

For an outfit that lives by creating custom apps that tightly reflect the needs and often the IP of a specialised customer base, the message right now is that they'll have to live in the world of old-style desktop installation and aren't welcome on the Windows 8.1 Start screen.